ASPCA
Adopt Don’t Shop

(GUERILLA CAMPAIGN) - ASPCA - Adopt Don’t Shop

TASK: Attach a brand to a cause and bring attention to it in the most efficient way.

Realistic figurines of cats and dogs are placed all around New York City to bring attention to ASPCA’s Adopt Don’t Shop campaign. Each figurine is placed in heavy-traffic areas of New York City along with posters that seem to have been created by fellow furry friends. The posters advertise ASPCA’s phone number for furry friends to call to get adopted. The figurines are meant to halt passersby to take a closer look at the poster.