Salty Sweets

Salty Sweets is a frozen dessert brand with a visual identity inspired by the color Blizzard Blue. At first glance, Blizzard Blue evokes a cold, icy feeling due to its cool-toned cyan color and its name. To translate this into Salty Sweets’ branding, I created playful illustrations of fruits related to different ice pop flavors. One subway advertisement has an interactive aspect that calls for viewers to scan a QR code to answer a riddle. The QR code directs viewers to the Salty Sweets website to reveal the answer to the riddle along with a discount code for their first purchase.